Engaging with Publics Online

The most effective type of social media outreach for the Hidalgo County Public Cemetery Project (HCPCP) would be a combination of the blog and other accounts such as Twitter and/or Facebook. The blog provides several advantages to serve as the primary mode of social media outreach. For example, it can be sustained and updated through the course of different semesters. The blog also allows for longer posts, for the inclusion of multimedia, and is accessible to the public.

However, the incorporation of Twitter and/or Facebook could also help reach a larger audience. Twitter may be helpful by presenting a summary of topics or of the progress of the HCPCP. The tweets could also include links to the full blog posts, thus bringing the audience back to the main source of information. Facebook could work in a similar way, by being a medium to share the blog posts to connect to a larger audience. Facebook also allows for longer posts, giving the option to spread more information there as well. Furthermore, both Twitter and Facebook have means to include pictures and videos, which helps in showing the progress of the HCPCP.

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